MYTH (Misinformation-identifying Youth in Tobacco and Health) is a collaborative of young people ages 13–17 who work directly with our research team to study and address nicotine and tobacco misinformation. Through monthly Zoom meetings, MYTH members share their insights about social media use and youth culture, and help shape our research — from developing content analysis tools to co-creating health communication messages.
Youth Collaborative: Research in Action
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Nicotine & Tobacco in Media
Our youth collaborative partners help determine trending social media platforms, identify and characterize nicotine and tobacco-related misinformation, and assess the spread of misinformation in social media.
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Misinformation
Our youth collaborative partners helped co-develop a survey exploring nicotine and tobacco-related misinformation — including how exposure to that misinformation may be linked to susceptibility to nicotine and tobacco use.
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Health Communication
Our youth collaborative helped develop health communication messages to counter nicotine and tobacco misinformation in the social media spaces they know best.
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Youth Participatory Action Research
Youth Participatory Action Research (YPAR) is a research approach in which young people are trained as researchers to investigate issues affecting their communities — like health misinformation — and use their findings to inform action and change.
MYTH Facilitators
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Emma Camps
Research Facilitator
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Vasu Magesh
Research Facilitator
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Lindsey Palmer
Lead Creative Research Facilitator
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Erin Zuo
Research Facilitator
